CELEBRATING 25 YEARS OF AUSTRALIAN NATIVE PRODUCTS
THE CHALLENGE
Australian Native Products (ANP), the world’s largest commercial producer of Lemon Myrtle, marked its 25th anniversary—a celebration of its rich heritage and groundbreaking contributions to native botanical ingredients. The milestone event required a seamless blend of cultural recognition, immersive brand storytelling, and exceptional hospitality to connect with an international and Australian audience of stakeholders, including business leaders and key partners.
OUR APPROACH
FoodLogic designed, managed, and executed every detail of the celebration, ensuring an unforgettable experience that reflected ANP’s legacy and forward vision.
Comprehensive Event Planning and Coordination
Developed a holistic event strategy incorporating ANP’s history, Lemon Myrtle’s significance, and the brand’s global impact.
Managed all aspects of the event, from initial planning to execution, delivering a flawless and memorable experience.
Immersive On-Farm Experience
Organised a guided Lemon Myrtle Farm Tour, providing guests with an exclusive look at ANP’s world-leading production operations.
Captured drone footage of the farm, showcasing its scale and beauty to highlight ANP’s position as a global leader in Lemon Myrtle production.
Venue Selection in Byron Bay
Chose a picturesque venue in Byron Bay to reflect the natural beauty of the region and its connection to ANP’s operations.
Incorporated the surrounding environment into the event theme to create a cohesive and immersive experience.
Cultural Recognition and Connection
Organised a Welcome to Country and Smoking Ceremony, paying homage to the Indigenous custodians of the land and adding a meaningful cultural dimension to the event.
Culinary Celebration with Lemon Myrtle
Designed a bespoke menu that showcased Lemon Myrtle as the hero ingredient, demonstrating its versatility and unique culinary potential.
Guest Hospitality and Accommodation
Coordinated accommodation for both international and Australian guests, ensuring a smooth and enjoyable experience for attendees.
Managed logistics for an audience of diverse stakeholders, including business leaders from around the globe.
Photography and Visual Storytelling
Provided professional photography to document the event and create a lasting visual record of the celebration.
Utilised drone footage from the farm tour in a final celebratory video, creating a dynamic and engaging representation of ANP’s journey and future.
On-the-Day Management
Delivered on-site event management, ensuring seamless execution and troubleshooting any challenges to maintain a flawless experience.
THE RESULTS
Global Connection: The event brought together international and Australian stakeholders, creating meaningful engagement and strengthening relationships.
Immersive Brand Experience: The Lemon Myrtle Farm Tour and cultural ceremonies provided attendees with a deeper understanding of ANP’s heritage, operations, and global impact.
Striking Visual Legacy: The professional photography and drone footage captured the scale and beauty of ANP’s operations, forming the foundation for a celebratory video to commemorate the milestone.
Exceptional Hospitality: Flawless coordination of accommodation and logistics ensured a smooth experience for all guests.
Celebratory Success: The Byron Bay event celebrated ANP’s achievements and future vision with elegance and authenticity, leaving a lasting impression on attendees.
CLIENT TAKEAWAY
FoodLogic’s expertise in event design and management ensured ANP’s 25th anniversary celebration was not just an event but a powerful brand experience. By seamlessly integrating cultural recognition, immersive storytelling, and exceptional hospitality, we delivered an event that honoured ANP’s past while inspiring confidence in its future.