CRAFTING A MODERN IDENTITY
FOR SIMPED FOODS
THE CHALLENGE
Simped Foods, a third-generation Australian company specialising in 100% natural, IQF (Individually Quick Frozen) fruit and vegetable solutions, required a refreshed digital presence to reflect both its rich history and its forward-looking vision. The company needed a website and branding approach that celebrated its legacy while engaging modern audiences and showcasing its innovative product offerings.
OUR APPROACH
FoodLogic took a comprehensive approach to elevate Simped Foods’ digital presence, ensuring branding consistency and aligning the company’s heritage with its contemporary goals.
Website Design and Development
Celebrating History: Crafted a website narrative that honoured Simped Foods’ proud heritage while seamlessly integrating its future-focused vision.
User-Friendly Design: Designed a website with intuitive navigation and functionality, ensuring a smooth user experience for both business clients and potential partners.
Visual Storytelling: Incorporated engaging visuals and content that showcased the company's premium products, services, and decades-long commitment to quality.
Optimisation: Ensured the website was fully responsive and optimised for all devices, providing a seamless experience across desktop, tablet, and mobile.
Branding Consistency
Established cohesive branding across all digital touchpoints, aligning the company’s online presence with its core values and identity.
Developed a tone of voice that reflected professionalism, approachability, and dedication to quality, consistent with the company’s ethos.
Integrated brand-aligned visuals and messaging across the website and social media platforms, reinforcing recognition and trust.
Social Media Strategy and Management
Created and implemented a social media strategy tailored to Simped Foods’ audience, highlighting its history, products, and value propositions.
Delivered engaging content that celebrated partnerships, showcased product versatility, and positioned Simped Foods as a trusted supplier in the foodservice industry.
Applied analytics-driven insights to continually refine social media campaigns, maximising reach and engagement.
THE RESULTS
Enhanced Digital Presence: The new website positioned Simped Foods as a leader in its field, balancing its historical narrative with a contemporary, forward-thinking design.
Engaged Audiences: Consistent, high-quality social media content fostered stronger connections with customers and industry partners.
Brand Alignment: A unified visual and tonal identity across all platforms strengthened Simped Foods’ brand presence, increasing recognition and trust.
User-Friendly Design: Feedback from clients and partners highlighted the improved ease of navigation and the polished professionalism of the website.
CLIENT TAKEAWAY
FoodLogic successfully bridged Simped Foods’ rich legacy with its modern ambitions, delivering a website and social media strategy that celebrated its history while promoting its innovative offerings. Through thoughtful design, consistent branding, and strategic management, we positioned Simped Foods to confidently engage with its audience in today’s competitive market.