CHEF RESEARCH PROGRAM FOR
AUSTRALIAN NATIVE PPRODUCTS
THE CHALLENGE
Australian Native Products (ANP), the world’s largest producer of Lemon Myrtle, sought to introduce their Lemon Myrtle Tea Pyramids to the foodservice sector. To ensure a successful market entry, they required a strategic approach to understand their audience, assess product potential, and identify pathways for adoption—all within a tight timeframe.
OUR APPROACH
FoodLogic led the development and execution of Project Myrtle Fusion, a bespoke research initiative designed to gather actionable insights while positioning Lemon Myrtle Tea as a premium offering.
Targeted Insights
Identified key decision-makers within the foodservice sector to engage for qualitative insights.
Developed a tailored framework to explore product opportunities, challenges, and customer preferences.
Strategic Interviews
Conducted one-on-one discussions with foodservice professionals to uncover how Lemon Myrtle Tea could align with menu trends and operational needs.
Actionable Reporting
Delivered a concise, solution-focused report highlighting key opportunities, potential barriers, and strategic recommendations to support a strong market launch.
THE SOLUTION
FoodLogic designed a clear and actionable roadmap for the successful introduction of Lemon Myrtle Tea, focusing on:
Market Positioning: Highlighting Lemon Myrtle Tea’s unique flavour, sustainability, and health benefits to align with premium foodservice trends.
Customer Education: Recommending resources to bridge knowledge gaps and inspire menu innovation.
Strategic Entry Points: Identifying high-value segments in the foodservice industry most likely to embrace the product.
THE RESULTS
Market Confidence: ANP was equipped with insights to launch Lemon Myrtle Tea confidently, backed by direct input from industry professionals.
Practical Recommendations: Clear strategies were provided to address barriers and leverage market opportunities.
Foundation for Growth: Positioned Lemon Myrtle Tea as a versatile and premium product with strong appeal in the foodservice sector.
CLIENT TAKEAWAY
By delivering tailored insights and strategic direction, FoodLogic empowered Australian Native Products to successfully bring Lemon Myrtle Tea to the foodservice market. Our approach blended expert analysis with industry collaboration, ensuring a solution-focused outcome that supports ANP’s ongoing innovation and growth.